Below you will find the full list of graphs visualising the answers of 77 respondents to my Online Audio Drama Listener Survey. Before we look at these, here are some patterns between individual responses that the graphs do not demonstrate.
49% of people who started listening on the radio currently listen to over 5 hours of drama per week. Only 19% of those who started listening online listen for over 5 hours.
22% of people who started listening on the radio think there is a real lack of quality audio drama available, compared to just 6% of listeners who started out online.
The above suggests that those starting out listening on the radio want to listen to more content, but can’t find it, whilst people who discovered audio drama online generally listen less, and are happier with the content available. Although as you will see below, only 14% of respondents said there was more good audio drama shows that they could ever listen to.
100% of over 50s started listening on the radio, whilst 0% of those who started listening on the Internet now listen on the radio.
85% of under 30s began listening online, whilst 58% of those aged between 30 and 50 began listening on the radio.
50% of those who started listening online now listen on their phone, compared to just 31% of those who started listening on the radio.